MARA VARADY
UX DESIGNER
INTERACTION DESIGNER
DIGITAL PRODUCT DESIGNER
Committed to creating engaging, intuitive, and seamless products that delight and result in loyal users.
02. about
I am a User Experience Designer with 4 years of experience in the automotive industry. Internship experience and freelance work has allowed me to expand on industry standard UX techniques. I have put this experience to use and built upon it during my time at Ford. I am excited to utilize these skills in my next position as I continue to develop as a designer in new industries.
In my free time, I enjoy riding and competing with my horse, Chuck, and playing with my French bulldog, Matilda. I also enjoy baking, painting, tennis, and learning everything I can about the wonderful world of cheese!
01 portfolio
Personal Profiles
Ford Personal Profiles On-boarding Feature
The Ford Personal Profiles On-boarding Feature was designed to enhance the driving experience by automatically adjusting the vehicle to a user’s specific preferences. My role in this project involved contributing innovative ideas and collaborating with a team of designers and engineers over four years to deliver a streamlined and user-centric onboarding process for Ford’s model year '24 vehicles.
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Service & Maintenance
Ford Service & Maintenance Messaging and Walk-around App Feature
I focused on enhancing the service and maintenance experience for users by leading the design efforts on a messaging strategy and an in-vehicle app feature aimed at keeping customers informed about their vehicle's health without overwhelming them with notifications.
Project 314
Streamlining the GM Vehicle Purchase Process
During GM's larger initiative to improve the vehicle purchasing process, the Vehicle Locator System (VLS) was identified as a major pain point, with confusing workflows and limited sorting/filtering capabilities. I was tasked with designing a prototype to visualize an interim solution that simplified dealer searches and provided a foundation for future system improvements.
